Top-tier college football coaches all of sudden seem to be suffering from a bad outbreak of media phobia.
Most severely affected: Steve Spurrier of South Carolina and Mark Dantonio of Michigan State.
Dantonio arguably went one better, providing only 60 seconds of commentary followed by a handful of three to four-word answers , ending each time with “Next question.” Here’s the video.
Guys: There’s an even better way of avoiding the media. Don’t turn up to news conferences at all. Here’s all you need to do:
1- Get explicit permission from your bosses, your board of directors etc. that you don’t need to
engage constructively with the media
2- Maintain a winning record over many years that is clearly among the best in your league
With those two elements in place, you’re bullet proof. Even the most powerful media outlets will be forced to cower in your grumpy wake. If you really are that consistently successful, there will always be a team somewhere that will give you a job, no matter how media phobic you are.